Archive for July, 2012
How do your customers want to engage with you?
We all have a wide range of customers and they all expect different things from us. Some want to engage with us and ask for our time. Some want minimum interference – they want and appreciate great service, but want little contact. Some are nervous and want reassurance that they have made the right decision.
And, of course, they are all right because that is who they are. It is our job to know what they want and respond accordingly. Naturally, this is not always easy and it can take a little extra time – a precious resource few of us have.
Wouldn’t it be good if we could ease that process? Filter customers in accordance with their behaviour and needs, so that we spend most time with the ones that need our time most?
EPoS Online customer booking technology
Well, there is a new service from ICR Touch that might just help. TouchPoint 2012 is an online automated reservation system and it gives customers an element of control they are not used to when booking a table for dinner.
Of course, as we can see from the above, this service will not suit all your customers and prospects, but the ones it does suit will be amazed.
From your website they can book a dinner table, pay a deposit and receive an email confirmation that assures them that everything is OK, without even leaving their armchair.
The TouchPoint 2012 integrates with your website and table plan. Your system will allocate a table based on the numbers and availability. All information is recorded and sent to the till. Confirmation is sent by email.
Increasing sales through customer interaction
From the customers’ point of view, this is impressive, convenient and time saving (it can be hard getting a phone answered in a busy restaurant).
From your point of view, it saves time, instantly captures information about customers (name, email and preferences) and could help to convert website traffic into bookings.
And what about those customers who don’t like the technology and want to stay analogue? Well, now you’ll have more time to spend with them and they’ll feel special because they have your attention and are not being processed by some machine.
Secure test run
If you would like to test this, we have set up a dummy reservation system on our website – simply enter your details and make a booking and the system will do the rest.
Do not worry. This test site is entirely confidential and your details will not be passed on to any third party for any reason whatsoever.