Archive for January, 2012
Time. It always seems to be against us, doesn’t it?
How would you like to get some of it back?
Well, a caller ID device may not sound like it can help much. I mean, it can show you who is calling (this much you may have deduced from the name), give you time, date and duration, whether and after how long it was answered and what the caller said. But so what?
Well, this in itself will save you time: you will recognise the caller quickly (even greet them by name) and you can check the recorded call for any missing information, rather than the embarrassment and time required to call back and confirm details.
However, there is more. What if you wedded the device to your Customer Relationship Management software? Just think of the benefits:
- Orders – your screen will show you not just who is calling, but give you their order history, which speeds up the order and delivery process
- Sales – automatically prompt relevant up-sales and promotional opportunities, which is also more efficient
- Staff – monitors staff performance to help them speed up response and service times
- Call logging – simple and fast retrieval of information
So, not only are you looking after your customers better and pushing sales further, but this one simple device can help you claw back some of that precious time.
If you would like to know who is calling you before they say a word, call Phil Stackhouse at Zenith EPoS now for more information: 0117 963 2200.
Is it you?
Do you have time to do an audit every day? Checking levels, out of date stock and compiling orders takes time.
Is it your customers?
Your customers can’t tell you too far in advance what they are going to need, just so that you can ensure you have the right supplies. The also rarely order the exact same item(s) each and every time.
With hand-held epos there is no making your customer come to you, there are no hand-written scribbles on waiters’ pads to decipher and there is no confusion about what is and is not available.
Your staff can go straight to the customer with their waiters pad with your whole epos system at their fingertips.
The best service for your customer
Your customer orders in comfort and confidence – they can specify exactly what they want and how they want it without worrying about anything being lost in translation.
The waiter gets instant feedback on any additions, deletions or changes to the menu. They also have specials listed for easy recital, plus reminders for up-selling and promotions.
And your customer gets served quicker – your waiters do not need to leave the floor, enabling orders to be taken more quickly and service to remain uninterrupted. The order also gets to the kitchen or sommelier/bar faster and more legible, which speeds up service further.
If you can’t quite account for absolutely every eventuality in your programming, there is even a writing facility to take special requirements. Having talked earlier about legibility, here we are adding in a hand-written element. However, it is only for exceptions and may prove invaluable from time to time.
So, for a personal, speedy and more accurate service, why not have a look at a waiters pad? While you are not literally handing your customer the pad, you are giving a highly attentive and personal service that couldn’t be better even if your customers were doing it themselves.
Find out more about hand-held options here.
If you have a retail, food or hotel business and have, or are thinking about, electronic point of sale systems, you might be interested in using the software to improve your customer loyalty.
You know your EPoS system can tell you how often your customers visit, how long they stay, what they buy and how much they spend.
And you probably already have tactics in place to get them to spend more while they are with you or to try different products from their norm, so how good would it be to get them to come back more often?
We come across loyalty promotions all the time, and the essence of these promotions is to keep you spending with that same company. Well, its’ very simple to create your own version.
- free item after so many qualifying purchases, like tenth latte free
- discount on next spend, like free wine against next meal
- extra value, like reminder and offer on birthday, valentine’s, etc
You can target new customers (to entice them to return) and existing customers (to get them coming back more often). The key to success is being clear about your objectives and gathering as much information about your customers as possible.
The transactional analysis your EPoS system gives you is important, but all your communications should build on this knowledge, asking your clientele for more information all the time enabling you to better understand them and what motivates them and giving them good reason to keep coming back to you..
When you marry your objectives with what your customers want, you have the makings of a very successful promotion. And your EPoS software can help you do this.
So, how loyal are your customers? The answer is, they are as loyal as you want them to be. For more information, visit our website.